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About The
Competition

The results are in!!

After open voting for the entire month of April, we are please to share with you the final results of the Is It Worth It? Multimedia Competition. The Voter's Choice awards were determined by the videos receiving the highest number of votes on this website, and the Judging Panel awards were determined by the same criteria used to shortlist the top 15 videos: clear and accurate delivery of content, creativity and originality, use of positive messaging, strength of impact, and technical quality of PSA. 

Thanks to the brilliant efforts of everyone who worked to submit a multimedia entry, we were successful in promoting the messages of smarter risk taking behind the wheel to thousands of people - during the month of April 2012, this campaign website recieved just about 60,000 page views from over 4,700 unique visitors!

In the meanwhile, please help us spread the word on the winning videos and stay tuned for next year's Is It Worth It? Campaign!

2012 Multi-Media
Competition Finalists

What if

First Place – Judging Panel
First Place – Voter’s Choice (1644 Votes)


SMARTRISK Distracted Driving Music Video PSA

Second Place – Judging Panel

Gory Guy

Second Place – Voter’s Choice (1577 Votes)


Boy and Girl

Third Place – Judging Panel

Road Without the Kill

Third Place – Voter’s Choice (1257 Votes)


About 1/4 of all crashes involve cell phone use.
About 1/4 of all crashes involve cell phone use.
About 1/4 of all crashes involve cell phone use.
What Is IsItWorthIt?
SmartRisk No Regrets
From The Students

Welcome to the "Is It Worth It?" Distracted Driving Campaign website. Here you'll find all the information you need on the Multi-Media Competition, our social media channels, statistics and general resources related to distracted driving!

IsItWorthIt?
80% of crashes and
65% of near crashes
involve some form of
driver distraction within

3 seconds before the crash.
Let's put that into perspective...
a vehicle travelling at
90 km/hr
travels the length of a football field in only
4 seconds 4
Resources, FAQs & More

Looking for more info on the ‘Is It Worth It?’ Distracted Driving Campaign?

Resources, FAQs & More
Resources, FAQs & More
Brought To You By
Brought To You By
Brought To You By
This campaign brought to you by
smartrisknoregrets.ca & statefarmyab.com

The 'Is It Worth It?' Campaign is a partnership between the State Farm Youth Advisory Board, Northern Secondary School in Toronto, Leo Hayes High School in Fredericton and the SMARTRISK No Regrets program.

Get In Touch!
For All Media Inquiries:

We appreciate the valuable role that the media plays in promoting the issue of distracted driving and the message of smart risk-taking! Whether you need an interview, have questions about this campaign or want to check out an initiative near you, email isitworthit@smartrisk.ca or call 416-596-2706 and we will get back to you. 

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