The results are in!!
After open voting for the entire month of April, we are please to share with you the final results of the Is It Worth It? Multimedia Competition. The Voter's Choice awards were determined by the videos receiving the highest number of votes on this website, and the Judging Panel awards were determined by the same criteria used to shortlist the top 15 videos: clear and accurate delivery of content, creativity and originality, use of positive messaging, strength of impact, and technical quality of PSA.
Thanks to the brilliant efforts of everyone who worked to submit a multimedia entry, we were successful in promoting the messages of smarter risk taking behind the wheel to thousands of people - during the month of April 2012, this campaign website recieved just about 60,000 page views from over 4,700 unique visitors!
In the meanwhile, please help us spread the word on the winning videos and stay tuned for next year's Is It Worth It? Campaign!




